Content that ranks, converts and scales.

I'm Krishna Kishore Naidu, a content marketing leader with 10+ years across fintech and B2B SaaS. I build SEO, GEO and demand-generation systems that turn complex products into pipeline.

See my workHire me
0Years in content and growth
0Organic traffic growth
0ROAS delivered
0App-start CTR lift
0Contributors led

Content first. Growth second to none.

Writing and editorial leadership are the foundation. Search, paid, lifecycle, social and AI operations are how that content reaches and converts an audience.

Cross-industryFintech, B2B SaaS, iGaming, edtech, media and more
SEO + GEOFull-stack search, from keywords to AI citations
Brief to reachContent, landing pages and distribution, end to end
0Countries of student audience at MPOWER, plus teams in India, UAE and Austria

Content marketing and editorial

Leading writers, setting briefs, tone and quality standards, and planning calendars across blogs, websites, email and video.

BlogsWebsite copyLong-formEditorial calendarsBriefs and QATeam leadership

iGaming and regulated content

Handled iGaming clients with trending-topic and keyword-led content built for search and compliance-aware audiences.

iGaming clientsKeyword researchTrend-led topicsCasino and sportsReview content

Full-stack SEO, AEO and GEO

I run SEO end to end: research, content, internal linking, technical fixes with developers, and reporting. Built for search intent and AI discovery.

Keyword researchOn-page SEOInternal linkingTopic clustersContent auditsCannibalisation fixesTechnical SEOBacklinks and PRSearch ConsoleAI citation visibility

Social and video content

Scripting, performing and distributing content across Instagram, YouTube, LinkedIn and X, including interviews and short-form video.

InstagramYouTubeLinkedInXReelsInterviews

Landing and product pages

Conversion-focused pages for different products and audiences: messaging, structure, headlines, CTAs and testing.

Landing pagesProduct pagesFeature pagesCampaign pagesCountry launch pagesHeadlines and CTAsCROA/B testing

Performance and lifecycle

Paid campaigns, landing pages, A/B tests and email journeys connected to pipeline and conversion.

Google AdsMeta AdsCROA/B testingEmailLead nurturing

AI and marketing operations

Testing AI tools, building QA into workflows, training teams and repurposing content at scale.

AI tool testingContent QARepurposingDistributionTeam trainingAnalytics

Scripts, screenplay and concepts

Film scripts, screenplays, ad concepts, video scripts and campaign ideas, taken from idea to finished script.

Film scriptsScreenplayAd conceptsVideo scriptsCampaign ideasPolitical messagingEdtech content

Global markets

Country launches, localized messaging and landing pages for a fintech serving students from 190+ countries who study in the US and Canada, plus teams in India, the UAE and Austria.

United StatesCanadaPhilippinesNepalPakistanIndiaUAEAustria

Industries

Ten-plus years of writing and strategy across very different audiences and briefs.

FintechB2B SaaSiGamingStock marketForexEdtechPoliticalAdvertisingFilm and entertainmentPostgreSQL and tech

Every channel, one growth system.

From search and social to paid and lifecycle, I plan, publish and measure across the platforms where audiences actually decide.

Social and video

LinkedInXYouTubeInstagramCommunities

Search and AI visibility

Google SearchSEOAEOGEOSearch ConsoleInternal linkingKeyword research

Paid media

Google AdsMeta AdsPPCRetargeting

Owned and earned

NewslettersRegional PRWordPressLanding pagesProduct pages

Analytics and testing

Google AnalyticsSEMrushA/B testingUnbounce

AI operations

AI tool testingContent QARepurposingAutomation

A decade of building momentum.

Ten-plus years, from freelance copywriting to leading teams of 20+.

May 2026 to present

Content Distribution Specialist

CYBERTEC PostgreSQL · Remote

  • Own SEO and content distribution across LinkedIn, X, newsletters, regional PR and media channels.
  • Increased organic CTR by 26% through search optimization, landing page work and fixing keyword cannibalisation.
  • Grew YouTube channel average views by 38% with CEO and expert interviews, repurposed into short-form and written content.
  • Led AI tooling: tested tools, ran QA on AI-assisted workflows and trained teammates.
  • Improved AI visibility (GEO) with analytics-led topic and regional insights.
Sep 2025 to May 2026

Senior Content Analyst

MPOWER Financing · Bengaluru

  • Led global fintech content strategy across website, lifecycle, SEO and conversion for an audience of students from 200+ countries studying in the US and Canada.
  • 4x app-start CTR from A/B tested landing pages.
  • Created and optimized landing pages and product pages; supported country launches (including Canada, the Philippines, Nepal and Pakistan), content audits and competitor analysis.
  • Wrote for a lender serving students from 190+ countries, localizing messaging for different markets.
  • Worked with SEO, product, design and engineering on scalable growth.
Nov 2023 to May 2025

Head of Content & Digital Strategy

Revolute Software · Dubai

  • +70% organic traffic through SEO-led funnel strategy.
  • 3.4x ROAS from campaign, targeting and creative optimization.
  • Lead conversion from 2% to 5% via landing page messaging.
  • Led 20+ contributors, including writers, across content, design and campaigns.
  • Wrote strategic narratives for senior decision-makers.
May 2023 to Oct 2023

Digital Marketing Content Specialist

Tidal Wave Solutions · Bengaluru

  • Improved ad engagement with channel-aligned messaging across paid, search and acquisition.
Aug 2021 to Apr 2023

Content Lead

English Partner · Coimbatore

  • +40% lead flow through performance-focused content strategy.
  • Ran blogs, video and multilingual campaigns, plus planning and publishing workflows.
  • Wrote video scripts for short-form content; interviewed in English by TV9.
Jan 2018 to Aug 2021

Content Specialist

Designboxed · Mohali

  • Managed social calendars, campaign copy and creative delivery for client brands.
Jan 2013 to Jan 2018

Freelance Content Creator

Independent · Remote

  • Scripts, ad copy, SEO content and push campaigns for digital brands across industries.

Numbers that moved.

Results from roles and campaign work across paid, organic, lifecycle and social.

CYBERTEC0YouTube channel average views
CYBERTEC0Organic CTR increase
Revolute Software0Organic traffic growth
Revolute Software0ROAS delivered
MPOWER Financing0App-start CTR vs previous pages
English Partner0Lead flow increase
Campaign work0CPL reduction
Campaign work0MQL conversion improvement
Campaign work0Social engagement growth
Revolute Software2% → 5%Lead conversion

Campaign-work figures come from separate project material and are not tied to one employer.

How I work

Audience
→
Message
→
Channel
→
Test
→
Systemize

Seen, heard and read.

On camera, on the page and on the dashboard: interviews, reels I scripted and acted in, and writing samples across industries.

TV9 interview, in English

Featured on a news channel during my time at English Partner.

Watch on YouTube

Video scripts and reels

Examples of scripted short-form video work.

Reel 01Reel 02Reel 03Reel 04Reel 05Reel 06Reel 07Reel 08

iGaming writing

Trending topic and keyword-based articles.

Sample 01Sample 02Sample 03Sample 04Sample 05Sample 06Sample 07

Stock market site content

Selected samples.

Sample 01Sample 02Sample 03Sample 04

Fintech

Selected samples.

Sample 01Sample 02Sample 03

Omify website content

Selected website pages.

Sample 01Sample 02Sample 03Sample 04Sample 05Sample 06Sample 07Sample 08

Forext website content

Content archive (sheet).

Open archive 01

Multilingual creatives

Sample sheet. Scroll the tabs for English.

Open sheet 01

Let's grow something worth finding.

Open to content, SEO, demand generation and AI marketing operations roles worldwide, including relocation.

kishorenaidu.yedla@gmail.com
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